CONNECTING
YOU TO THE
RIGHT PROPERTY
4F Nihonkoudoukai Building
3-1-6 Nishikanda, Chiyoda-ku,
Tokyo, Japan 101-0065
Telephone
Outside Japan & Global Division
Domestic Sales Division
Fax
03-6261-4098
AGRICULTURE BUSINESS
OUR FARM
Mr. VEGEROBE
We operate our own farm, Mr. Vegerobe, in Sammu City, Chiba Prefecture.
Nestled in the rich natural environment of the Hokuso Plateau, we cultivate a variety of rare Western vegetables, focusing on organic farming methods.
Delicious vegetables start with “soil preparation.”
We strive to improve the quality of our vegetables through daily trial and error.
THE SECRET STORY OF
Mr. VEGEROBE
Mr. LAND Co., Ltd., which operates Mr. Vegerobe, has traditionally focused on real estate.
Wanting to give back to those who have supported us, we launched this agricultural project as a way to contribute through “land,” the foundation of our business.
Our farm name is derived from “Veggie” (vegetables) and “Yajirobe” (a traditional Japanese balancing toy).
Our name symbolizes our
commitment to maintaining balance
in the essential aspects of life –
clothing, food, and housing –
just as a Yajirobe toy
stays steady despite movement.
Mr. VEGEROBE’S COMMITMENT
1
Closer to nature
We are working towards Organic JAS certification and cultivate vegetables using farming methods that avoid chemical pesticides as much as possible.
2
Gently packaged
From planting to packaging, every stage of our process is handled meticulously to guarantee freshness and quality.
3
Farm to table
Providing a one-stop service from soil preparation, planting, and harvesting to packaging, freshly harvested vegetables are sold at the GONNA DAYS Ogikubo store and department stores.
4
Original recipes
We provide our original recipes for our vegetables, even for those new to cooking.
ECO-FRIENDLY FARMING AND PACKAGING WITH
“AURA PACK”
Our innovative “AURA PACK” packaging preserves the freshness of our produce and helps minimize food waste, contributing to a more sustainable future.
Breathability
Maintains freshness with moderate breathability and moisture permeability, minimizing moisture evaporation.
Moisture Retention
Retains moisture and alleviates post-harvest stress.
Anti-fogging
Minimizes moisture evaporation, preventing condensation inside the bag and damage to the produce from water droplets.
A DAY IN THE LIFE AT
Mr. VEGEROBE
8:00
Morning Routine
Begin the day by reviewing the tasks ahead and assessing the crops’ health to ensure everything is on track.
11:00
Harvesting
Planning the day’s activities and checking the health of crops.
11:45
Transportation
The harvested vegetables are moved to the processing area for further handling.
13:00
Seedling Preparation
Focus shifts to nurturing seedlings for the next season, ensuring healthy crops for future harvests.
15:00
Packaging
Vegetables are meticulously inspected and carefully packed, ensuring quality and freshness for delivery.
17:30
End-of-Day Reflection
Planning thThe day concludes with cleaning up and organizing for the next day. Farming is never monotonous – every day brings new challenges and rewards that deepen the connection to the land.e day’s activities and checking the health of crops.